Relationships to Revenue: How Authenticity and Generosity Accelerate Growth

.5 Development Hours for Live Attendance

Tue, October 26, 2021 - 12:00PM - 12:45PM (EST)

Deb Knupp
GrowthPlay, Managing Director

Successful firms understand the role relationships play in firm culture, growth and revenue. Join other successful firm teams as subject matter coach Deb Knupp of GrowthPlay shows us how to:

  • Engage a new mindset that upends unsavory self-interested sales approaches
  • Activate new methods for authentic relationship building that lead to predictable, profitable revenue
  • Capture new metrics for sustainable sales success

Huddles are interactive learning sessions in which a brief presentation is followed by attendee sharing and contributions. Are you a Successful Firm Project subscriber? Invite your colleagues to your subscription, and they can also tune-in to this important Successful Firm Huddle Topic!

Deb Knupp

Deb Knupp

Managing Director

Deb Knupp is a Managing Director for GrowthPlay – a consulting firm that inspires clients to achieve their growth potential through actionable research-backed strategies accelerate revenue, improve client loyalty and motivate talent around a shared vision of success. Prior to GrowthPlay, Deb founded Akina, in 2001 that was acquired by GrowthPlay in 2014. With over 350 law firm clients and serving more than 50% of the AmLaw 200, Deb and her team at GrowthPlay have spent the last 20 years helping firms become THE place where the most profitable clients want to buy, where the most fantastic people want to work and where the most inspired leaders want to serve a bigger purpose in their communities. Before Akina, Deb was a front-line sales and HR executive working for Frito-Lay, Pearle Vision and algroup – Lawson Mardon Packaging. On a personal note, Deb graduated from The University of Texas at Austin with a B.S. in Speech/Organizational Communication. She is a passionate wife and mom to three daughters, a community cultivator and crusader for the underserved, and has a zealous commitment to help make the world better by helping others become the best version of themselves.

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