Playbook Event: How Successful Firms Lead with LinkedIn: Origination, Engagement and Growth
1 Development Hour for Live Attendance
LinkedIn is the most impactful professional network in existence. But are you and your law firm fully utilizing the platform to connect with clients, prospects and employees? Join noted author and LinkedIn consultant Colleen McKenna as she illustrates how LinkedIn can elevate your professional value, client engagement and mission delivery.
This Successful Firm Playbook is a virtual workshop that will give you and your firm actionable steps to improve your LinkedIn presence as we explore:
- how to create a profile that stands out and attracts mission-critical connections
- the impact first level connections have on your network
- the type of content to include in posts to help you engage effectively at a high level
Colleen McKenna launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 750 companies who have increased their presence, revenue and hiring opportunities applying Colleen’s insight, strategy, and techniques.
The Intero team, over 24 months sourced more than 150,000 LinkedIn profiles for clients across the country for lead generation and recruiting. On behalf of one client, Intero secured more than 3.5 million dollars in new revenue and more than 125 new members.
With a personal approach to business, Colleen and Intero shake up the status quo with Intero’s It’s Business, Not Social™ framework. Their process is proven, practical, strategic and designed with best practices and authenticity in mind.